Business cards are the basic marketing tool for an entrepreneur or working professional. They provide the basic information about a person and her company, and if they include a logo, a business card is a potential client’s first contact with the company brand. Because these little pieces of cardstock are so critical to business success, it pays to do them right.
A business logo–the heart of a company’s brand identity–should be prominently displayed on the card. Resist the urge to make the logo very large: It should be big enough to be seen, but let the white space around it call attention to the logo. Avoid using a template business card design that clashes with the logo; colors and fonts should be harmonious across the entire card.
Every card should contain the essential contact information: Company name, personal name, title, department, phone and fax numbers, mailing address