SEATTLE, Aug. 12, 2020 /PRNewswire/ — Amperity, the leading enterprise customer data platform, today announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity’s software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support Kroger on its mission to serve its customers by enhancing personalization and providing more sophisticated analytics and targeting for its enterprise partners.
“Kroger is a market leader and a true agent for digital transformation – not only within their own company but for the entire CPG and retail industry,” said Barry Padgett, COO at Amperity. “We partner with companies that either are, or have the ambition to be, the best in how they use data and analytics to drive their business, and Kroger