Chance favors the prepared mind. – Louis Pasteur
You are most likely to succeed in life if you use your talents to their fullest extent. Similarly, you’ll suffer fewer problems if you know what your weaknesses are, and if you manage these weaknesses so that they don’t matter in the work you do.
So how you go about identifying these strengths and weaknesses, and analyzing the opportunities and threats that flow from them? SWOT Analysis is a useful technique that helps you do this.
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What makes SWOT especially powerful is that, with a little thought, it can help you uncover opportunities that you would not otherwise have spotted. And by understanding your weaknesses, you can manage and eliminate threats that might otherwise hurt your ability to move forward.
If you look at yourself using the SWOT framework, you can start to
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A successful emerging growth business is likely to display many of the
- Sensibly financed (with prudent mix of equity and debt).
- Strong cash position (with access to follow-on or contingency funds).
- Offers above-average profitability (in terms of return on capital
- Aims for rapid growth in revenues (with profits lagging but in prospect).
- Targets expanding, or otherwise attractive, market segments.
- Develops a strong franchise or brand.
- Devotes substantial resources to innovation (R&D, offerings
- Competes on non-price issues (e.g. quality, service, functionality).
- Very close to customers and responsive to their needs.
- Seeks specialist/leadership image with superior offerings.
- Well managed with high-grade staff & good people-management.
Behind every characteristic there should be an explicit strategy designed
to increase the
Just as no two businesses are alike, so also with business plans. As
some issues in a plan will be more relevant to some businesses than to
others, it is important to tailor a plan’s contents to suit individual
circumstances. Nonetheless, most plans follow a well-tried and tested
structure and general advice on preparing a plan is universally applicable.
A business plan should be a realistic view of the expectations and long-term
objectives for an established business or new venture. It provides the
framework within which it must operate and, ultimately, succeed or fail.
For management or entrepreneurs seeking external support, the plan is
the most important sales document that they are ever likely to produce
as it could be the key to raising finance etc. Preparation of a comprehensive
plan will not guarantee success in
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