LONDON — It’s been quite a summer for Harrods, which is morphing from one store into four, and boldly introducing new concepts in the face of COVID-19, a crisis in retail and still shaky consumer confidence.
On Sept. 17, the retailer will tug open the curtain on its first stand-alone beauty store, H Beauty, at a shopping mall in Lakeside, Essex, England, while a second location is set to open in Milton Keynes, Buckinghamshire, England, next spring.
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Although plans for H Beauty were revealed almost a year ago, months before the coronavirus burst into Europe, aspects of the 23,000-square-foot space have been tweaked with social distancing and new hygiene standards in mind.
Harrods is promising a “wonderland” of premium and luxury brands, technology such as the Light Salon, an at-home LED light therapy system, and services such as the Dior Le Salon facials suite.
There will also