Tag: Research

Marketing Charts – Charts, Data and Research for Marketers

B2B Decision-Makers Say Changes to Their Go-to-Market Approach Are Likely to Stick After COVID-19
Almost 6 in 10 B2B companies (57%) in the US have reduced their marketing spend as a result of the coronavirus outbreak, according to a McKinsey study of 3,600 B2B decision-makers. But the changes to the B2B model are more significant and potentially… READ MORE

More Than 3 in 4 Broadband Households Now Subscribe to An OTT Streaming Service
OTT subscription service adoption continues to increase in the US, with new data from Parks Associates revealing that 76% of broadband households now subscribe to at least one OTT service, up from 72% of households for the same quarter in 2019. Similarly, a… READ MORE

Marketers See Usefulness of Research Tactics, but Lag in Self-Reported Skill Sets
Nine in 10 (91%) marketers consider market research to be beneficial to marketing, but that doesn’t mean all marketers feel that they are good at executing research practices. A recent report [download page] from S2 Research finds that one-third (34%)… READ MORE

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon
Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of
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Journal of Business Research – Elsevier

The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting…

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Volvo Financial Services Offers Finance Program to Help Customers – Vehicle Research

Volvo Financial Services (VFS) is offering customers in the U.S. an enhanced finance program should they wish to purchase or lease a model year 2020 or 2019 Volvo VNL, VNR, VNX, or VHD model during this time of uncertainty as a result of COVID-19. - Photo: Volvo

Volvo Financial Services (VFS) is offering customers in the U.S. an enhanced finance program should they wish to purchase or lease a model year 2020 or 2019 Volvo VNL, VNR, VNX, or VHD model during this time of uncertainty as a result of COVID-19.

Photo: Volvo

Volvo Financial Services (VFS) is offering customers in the U.S. an enhanced finance program on the purchase or lease of a model-year 2020 or 2019 Volvo VNL, VNR, VNX, or VHD model during this time of financial uncertainty as a result of COVID-19.

“We understand how important it is – especially during this unprecedented situation with the coronavirus – for trucking companies to maintain strong cash flow,” said Stephen Yonce, vice president of VFS. “To do our part, Volvo Financial Services continues to seek out ways to help our customers through these difficult times.”

The “Hammer Down 2.0” Program extends the first payment for

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Equity finance Market Research Capital expenditure, SWOT Analysis including key players Apollo Globa

Edison, NJ — (SBWIRE) — 04/03/2020 — Advance Market Analytics released a new market study on Global Equity finance Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and easy to understand detailed analysis. At present, the market is developing its presence. The Research report presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data. The research study provides estimates for Global Equity finance Forecast till 2025*. Some are the key players taken under coverage for this study are Apollo Global Management LLC (United States), Blackstone Group LP (United States), Carlyle Group (United States), KKR & Company LP (United States), Ares Management LP (United States), Oaktree Capital Management LP (United States), Fortress Investment Group LLC (United States), Bain Capital LLC (United States), TPG Capital LP (United States) and Ardian (France).

Equity finance

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Research: Can Money Buy Happiness?

A boy holding a toy train
A boy looks at a toy train he received during an annual gift-giving event on Christmas Eve 2011. | Reuters/Jose Luis Gonzalez

What inspires people to act selflessly, help others, and make personal sacrifices? Each quarter, this column features one piece of scholarly research that provides insight on what motivates people to engage in what psychologists call “prosocial behavior” — things like making charitable contributions, buying gifts, volunteering one‘s time, and so forth. In short, it looks at the work of some of our finest researchers on what spurs people to do something on behalf of someone else.

In this column I explore the idea that many of the ways we spend money are prosocial acts — and prosocial expenditures may, in fact, make us happier than personal expenditures. Authors Elizabeth Dunn and Michael Norton discuss evidence for this in their new book, Happy Money: The Science of Smarter Spending

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Finance Research Letters – Journal

Finance Research Letters invites submissions in all areas of finance, broadly defined. Finance Research Letters offers and ensures the rapid publication of important new results in these areas. We aim to provide a rapid response to papers, with all papers undergoing a desk review by one of the Editors…

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