Retail’s Q2 2020 financial results saw a continuation of the
trends that companies have been seeing for months: staggering upticks in online
spend, greater interest in buy online, pickup in-store (BOPIS) and curbside
services and a continued shift away from mall-based retailing. The results also
reflect the trends that will gain momentum as the pandemic continues: continued
growth of online and omnichannel services, a growing appetite for alternative
entertainment and new innovations in customer service.
“I think this quarter is a story of two sides of a coin, a continued of polarization of economic winners and losers,” said Hilding Anderson, Senior Director of Strategy & Consulting at Publicis Sapient in an interview with Retail TouchPoints. “You see companies that invested in digital transformation now for months, or years in some cases, really pulling out ahead. Then you see companies that have been slow to adopt digital technologies really facing