Gifting giant 1-800-FLOWERS.COM has completed its purchase of Personalization Mall, an e-Commerce provider of personalized products. The $245 million acquisition, first announced in February, includes a newly renovated 360,000-square-foot production and distribution facility along with Personalization Mall’s customer database, which includes both consumer and corporate accounts.
Personalization Mall’s product offerings include a range of personalization
processes including sublimation, embroidery, digital printing, engraving and
sandblasting. 1-800-FLOWERS used a combination of cash on its balance sheet and
its existing credit facility to fund the purchase, and Personalization Mall
will operate as a wholly owned subsidiary of 1-800-FLOWERS.
“The addition of PersonalizationMall.com to our unique
business platform significantly enhances our ability to help our customers
engage and stay connected with the important people in their lives,” said Chris
McCann, CEO of 1-800-FLOWERS.COM in a statement. “The broad assortment of
products and customization processes offered by PersonalizationMall.com makes
it a leader in the growing market for personalized gifts.”