The necessity and relevance of business cards is waning in the digital age, but since no single alternative has gained enough momentum to replace them, you should still keep a supply in your wallet and make sure they look good.
Two factors you should balance regarding your business card strategy are a unique design and an engaging delivery. A snazzy card is no good if you hand it out left and right without an exchange of pleasantries and ideas, but a poor quality card can undermine even the best rapport or the most persuasive conversation.
“The card is designed as a way of following up with someone about a topic the person is genuinely interested in, so that requires some sensitivity,” says Seth Kahan, CEO of Visionary Leadership, a Bethesda, Maryland-based management consulting firm. “You can be proactive but you don’t want to be aggressive.”
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