Some people underestimate the business card as a marketing tool. While most small businesses have them, few maximize their potential in networking and promotion. Business cards do more than provide contact information. They establish credibility and professionalism, and help build referrals. For the cost and ease of distribution, business cards offer a lot of marketing bang for the buck.
Design for Ease of Use
Business cards come in many sizes, shapes and colors. You can printed them on both sides, horizontally or vertically. But before you get carried away with an usual sized, multi-sided card, don’t forget its purpose: to make it easy for people to contact you. Your information needs to be legible and easily located on the card. Tag lines, slogans, photos and other bells and whistles are fine, as long as your prospect can find your contact information.
Provide Value on the Card
Use the backside of