Your business card is an inexpensive but potentially powerful tool in your marketing arsenal. After making the effort to reach out to clients, what impression do you wish to convey? What information do you want to leave in their hands to remember you by? How do you want them to follow up after the initial meeting? Addressing these questions as you build your card will result in a well-designed business card that will continually market you and your company.
Choose a Design
The design of your business card should be appropriate to your business. If you are in a traditionally conservative industry, such as law or banking, stick with conservative themes in your design. Use muted colors, include your company logo and stay with traditional fonts. If you are in a more creative industry, such as entertainment or fashion, branch out in your design choices. Brighter colors are acceptable in