In a time when customers are overwhelmed by social media marketing and digital promotions, a high-quality business card can help your small business stand out from the pack. A professional business card conveys an instant sense of credibility and gives a customer a physical reminder of your brand. By employing the right design tools, you can create cards that convey professionalism.
If you have the skills and the time, traditional design and illustration software programs offer the greatest level of flexibility for business card design. Adobe Photoshop, Illustrator and InDesign are the industry standards for design software. Photoshop is useful for cards that include photo elements, while Illustrator works best for cards that will use vector drawings or custom illustrations. InDesign works best for designs that incorporate many existing elements in multiple formats. All three programs are available in trial versions, so you can test them out before buying the full package.
Online Design Websites
For small business owners who are pressed for time, an online design website may offer a shorter learning curve and less of a time investment. Design sites offer customizable business card templates that you can personalize with your logo and information. Most also allow you to start with a blank canvas. Because business card design websites usually use familiar, user-friendly editing interfaces, you can create a card without buying a new software package. They are most appropriate for businesses that don’t have regular design needs.
Many business supply stores and printing centers offer business card design services onsite. When you go into the store locations, you can use a design center or rent a computer workstation to create a customized card design. Store employees are trained to provide assistance, which is useful if you are new to design standards and printing technicalities. In most cases, you can print a test copy of the business card; once you approve it, the store will usually be able to print your order right away.
For most businesses, a business card is just one part of a larger print marketing strategy. In the interest of a cohesive branding experience, the design should be integrated with the rest of your materials. If you are just getting started in business, keep in mind that the brand image that you establish with your business card design will need to carry through to the rest of your materials. For companies that anticipate significant growth, it may be beneficial to hire a professional designer, who will create a branding manual to guide future media development.