Whether you are new to business or have been in the industry for decades, it is always important to think of ways that one can grow their business. In 2020, technology has greatly advanced, thus offering a variety of marketing services for business. It is also true that with the pandemic, profits have been greatly affected and it has become inevitable that businesses look for ways of advertising without costing them much. This article has gone through some of the great marketing strategies that companies can use in 2020 without having to spend much.
1. Make video ads
Videos are a main component of marketing today, as consumers continually prefer short video clips to make appropriate purchase decisions. While video shoots are expensive, there are great tools that can be utilized to make business video ads. Today, smartphone cameras have the capability of capturing quality videos in HD and using various video maker apps, an entrepreneur can turn their clips professional and fully branded. This will be a more cost-effective way that will still ensure that you stay engaged with your potential clients.
2. Take advantage of free Google marketing tools for small businesses.
While climbing the ladder on Google searches ranks can proof to be a tough task; thankfully, Google provides, various tools that can help one do it on their own. For instance, google analytics, lets one observe how visitors are interacting with your sites and the location they are from. This keeps one in an advantageous situation where they can create content that is focused on their client’s behavior.
3. DIY Infographics.
Infographics have proved to be insanely powerful marketing tools. They are attractive to the eye, and thus people love to share them, driving links as well as referral traffic. While hiring a designer to make quality infographics can hit your wallet hard, especially with the realities of 2020 in mind. One can always sit with their computer and use the various applications available to make their own infographics. You can also visit platforms such as ReviewsBird to have a look at platforms offering the same services at affordable costs.
4. Keep active on social media business pages.
With the restrictions in 2020 due to the pandemic, social media is always a great way to link more directly with clients while also showing the businesses more playful side. Social media platforms give clients a chance to give their feedback in real-time. They also serve as a way of showing how a business cares about clients’ experience. By frequently posting on the company’s social media channels, the company will stay relevant to the mind of the audience. Even small updates and comments can help refresh the presence of your business. This also serves to shows a business commitment to engaging with clients directly. Here sites such as Admitad Lite can prove handy.
5. Have a small business-themed blog
There are pretty of businesses that are still using traditional advertising methods in 2020. However, it is important to be unique and use modern methods. One such method is by articles. Blogging proves a significant way that one can attract interest for their business by sharing some stories about the company as well as issues about the industry, the business is operating in, in a manner that people will link with the business. While blogging ensures that you keep your consumers constantly engaged. Have a publishing schedule and stick to it. This will ensure your business seems reliable and also keep your team well planned on how to keep the content going.
6. Use email for advertising promotions and discounts.
Though email is not as fast as social media marketing is, it remains one of the marketing tools that can prove handy. About half of clients enjoy when they get promotional emails on a scheduled basis such as every week. There are also various ways that one can use emails to help increase sales. There are also affordable tools which can give one greater control over their campaigns. This includes enabling one to segment their audience on various factors, observing the performance of each email and scheduling emails that are automated. One can thus be able to program their emails, ensuring one gets more clicks to their site and thus ultimately more conversations.
In conclusion, while 2020 has proved to be a year that is not so friendly to businesses. Entrepreneurs can always find out ways to keep their business going. By trying out the strategies above, entrepreneurs can still get their business growing.