Your business card is an inexpensive but potentially powerful tool in your marketing arsenal. After making the effort to reach out to clients, what impression do you wish to convey? What information do you want to leave in their hands to remember you by? How do you want them to follow up after the initial meeting? Addressing these questions as you build your card will result in a well-designed business card that will continually market you and your company.
Choose a Design
The design of your business card should be appropriate to your business. If you are in a traditionally conservative industry, such as law or banking, stick with conservative themes in your design. Use muted colors, include your company logo and stay with traditional fonts. If you are in a more creative industry, such as entertainment or fashion, branch out in your design choices. Brighter colors are acceptable in these fields, as are nontraditional fonts and images. Whichever design route you choose, integrate your card with any other cards already in use by your company. This will maintain continuity in your company’s public presentation.
Select the Correct Contact Information
Always include your name, company name and relevant phone numbers on your business card, but do not forget to include electronic contact information as well. Put your email address as well as your company website on the card. Make sure only to include numbers and addresses that you are comfortable with people using. For instance, do not include your cell number if you want potential clients only to reach you on your office phone. Include your physical address only if you have an office where clients can visit. Otherwise, you can put your mailing address, such as a P.O. box.
Provide Additional Details
Use your business card as a chance to build your brand in a potential client’s mind. Do you have a company slogan that embodies your approach? You may wish to include it. Has your company won any major awards? Consider listing them briefly on the back of the card. Does your company use social media? If so, include your Twitter handle or Facebook page. Consider adding a coupon or discount to your card to help ensure that potential customers keep track of it. You may also wish to include your photo along with the company logo for a more personal touch.
Select a Printing Service
There are several options available to print your business cards. If you prefer working with local companies, try local print shops or sign stores. Several online companies also offer high-quality business card printing services. Offerings range from design services and high-end printing to free templates. Note that any free business cards are likely to carry a small advertisement for the printing company on the back. For those on a budget, look into printing your own business cards. Buy specific cardstock at an office supply store and use a laser or inkjet printer to ensure a quality product.