Your business card has so much potential. Not only can it be used to share your contact information with potential clients, it can also help you stand out from the crowd and leave a lasting impression on recipients. So be creative and have a little fun with your business card project. This is the time to show off your personality and connect with prospects.
Demonstrate specific skills using your business card. If you sell clothing made from particularly soft fabric, glue a swatch of that fabric to each card so people can feel the softness. A seamstress might showcase a well-sewn stitch with a vibrant thread color across her business card.
Highlight your specialty in a cool or unusual way. A dentist’s business card could contain impressions that look like a set of teeth or have a string of dental floss woven through it. On a typist’s business card, text can appear to have come from an old-fashioned typewriter.
Stand out with embossing or special surfaces. A landscaper could emboss flowers or trees on his business card, while a metal worker’s business card could boast a shiny metal surface.
Create a miniature of your product that contains all of your contact information instead of the product info. For example, if you publish and/or sell books, create a tiny, business-card-sized book that has your name in place of the book title and your position title in place of the byline. Your email address and phone number could appear at the bottom of the card.
Provide something useful. A fold-out map of your city (with your company location highlighted by a big star) or a calendar on the back of your business cards ensures that people will hold onto your card and refer back to it, further cementing your business name and information in their minds. They might even ask you for additional cards to hand out to friends and family or you can print updates and send them to your list of prospective clients.