From seasoned business owners to new entrepreneurs, every company head needs business cards for herself and her employees. You can set up identity materials for your firm with a do-it-yourself approach that relies on your Mac computers and familiar software resources ranging from office software suites to design applications. Tailor your approach to the programs you already use, invest in new ones to meet your needs or look to the Internet for online options.
Word processing software, including Apple’s own Pages as well as Microsoft Word, accommodates designs that fit on perf-apart business card stock, yielding eight or 10 cards from 8.5-inch by 11-inch sheets suitable for use in an inkjet or laser printer. You can use templates that ship with the applications or download blank ones from the manufacturer of your chosen paper stock. Because Pages can open Word’s files, you can add these setup documents to the resources you use to create card designs from scratch or customize files that include design and text elements, substituting your own contact information for placeholder elements.
Professional designers rely on page-layout software, including Adobe InDesign and QuarkXPress, to create business cards for their own companies or the clients who hire them to design identity materials. You also can create cards in a drawing program such as Adobe Illustrator or an image-editing program such as Adobe Photoshop. Like word processing software, many of these design applications include templates that set up basic design elements or provide a blank canvas suitable for output on perforated card stock. Their focus on graphics pros means they also feature broad support for commercial printing.
Macintosh-compatible card-design programs, including Belight’s Business Card Composer and Cristallight’s Home Business Card, constitute miniature page-layout programs that focus on creating only one type of design project. All of these products ship with libraries of graphics for use as backgrounds, support for barcodes — including the popular QR codes that lead mobile devices to a website associated with a printed medium — and support for a wide range of business card paper stocks. Beyond self-printing options, these programs can help you prepare card designs for commercial printing.
Internet-based card-creation sites such as Businesscardland, BizCardCreator and Avery Design & Print Online provide design templates, graphics and fonts that you can use to create cards and save them in PDF format or print directly from a website. Some sites provided limited built-in graphics and fonts but allow you to use your own resources in conjunction with theirs. If you want greater flexibility in template and graphic choices, you may prefer to buy a design application, but these sites may offer exactly what you need for short-term use.