Give new meaning to the term “glad-handing” when you make your own custom business cards with Adobe Photoshop Elements. This graphic software package lets you create personalized business cards for your staff, whether you have one employee or 100. The benefit of using Elements is that once you’ve gone through the quick card setup steps, you can re-access the template at any time and swap out details for other staffers, keeping your branding and style exactly the same every time.
Open Elements, click the “File” menu and select “New.” Type a name for the business card file in the window that opens, if desired. Type “3.5” in the Width box and choose “inches” from the drop-down menu. Type “2” in the Height box and choose “inches” from the drop-down menu. Click the “OK” button to open the blank card template.
Click the “File” menu again and select “Open.” Browse to a digital copy of your company logo and double-click on it to open the image in a new Elements tab. Click the “Select” menu and choose “All.” Press “Ctrl-C” on your keyboard to copy the logo.
Click back to the blank business card template and press “Ctrl-V” to paste in the logo. It will probably be too large for the card. Click the “Edit” menu, choose “Transform,” click “Scale” and shrink the logo to fit. It is better to shrink than enlarge, which can degrade the image. Drag the logo into place on the card, such as the top right corner.
Click the “T” icon on the Tools menu to open the Type toolbar. Choose a font, color and size for the business card text, and then click the card.
Type the company name or the cardholder and press the “Enter” key to drop down a line. Type the additional company information, including phone numbers, address, email and website. Adjust the typeface as desired, such as having the company name be bold and in a different color than the rest of the card text.
Check that the Background layer in the Layers pane is highlighted in blue, making it active. If it is not, click the Background layer once. If the Layers pane does not appear, click the “Window” menu, and then click “Layers.”
Click the unlabeled “Paint Bucket” icon on the Tools menu. Double-click the “Color Picker” at the bottom of the Tools menu and select a color for the business card background. Choose a color that won’t overpower your text and logo.
Hover the cursor on the white part of the business card and click once to fill it with the background color. Skip this option if you are printing the cards on colored or patterned cardstock.
Click the “File” menu and select “Save As.” Leave the format set to “PSD” so you’ll be able to access the layers of the document again later, such as to change the name on the card. If you didn’t enter a name for the file in the setup window, type one now. Click the “Save” button.
Click the “File” menu and select “Save As” again. Click the “Format” menu and choose a graphic file type such as JPG. When Elements asks you about flattening layers, click “Yes” or “OK.” This makes your business card openable by anyone, whereas only Photoshop users can open a PSD. Click the “Save” button.