Marketers

Marketing Charts – Charts, Data and Research for Marketers

B2B Decision-Makers Say Changes to Their Go-to-Market Approach Are Likely to Stick After COVID-19
Almost 6 in 10 B2B companies (57%) in the US have reduced their marketing spend as a result of the coronavirus outbreak, according to a McKinsey study of 3,600 B2B decision-makers. But the changes to the B2B model are more significant and potentially… READ MORE

More Than 3 in 4 Broadband Households Now Subscribe to An OTT Streaming Service
OTT subscription service adoption continues to increase in the US, with new data from Parks Associates revealing that 76% of broadband households now subscribe to at least one OTT service, up from 72% of households for the same quarter in 2019. Similarly, a… READ MORE

Marketers See Usefulness of Research Tactics, but Lag in Self-Reported Skill Sets
Nine in 10 (91%) marketers consider market research to be beneficial to marketing, but that doesn’t mean all marketers feel that they are good at executing research practices. A recent report [download page] from S2 Research finds that one-third (34%)… READ MORE

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon
Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of
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