Westfield Adds Location Analytics To Data Harvesting Initiative At Shopping Centers

Elroy Mariano

Unibail-Rodamco-Westfield (URW) has named Placer.ai as its location analytics provider as part of a wider effort by the property management firm to leverage new technologies at its retail locations. URW will use the Placer.ai solutions to help determine where it should allocate resources within its shopping centers, and to gather […]

Unibail-Rodamco-Westfield (URW) has named Placer.ai as its location analytics provider as part of a wider effort by the property management firm to leverage new technologies at its retail locations.

URW will use the Placer.ai solutions to help determine where
it should allocate resources within its shopping centers, and to gather insights
that can be used to modify marketing strategies, ensure lease optimization and
measure overall tenant and shopping center health. Expected findings include
mobile location and customer visitation data, competitive benchmarking,
visitors by trade area and customer preference information, including
cross-shopping at any given mall.

“Innovation remains at the core of our business, and we are
always looking for solutions to help us create tailored experiences for
visitors and tenants alike,” said Ghadi Hobeika, EVP of Media Sales, Marketing
and Digital at URW in a statement. “Placer.ai will provide us with a new and
critical lens to help drive key marketing decisions and will enable us to
thoughtfully analyze data to ensure we remain at the cutting edge of retail and
offer the ultimate customer service and experience.”

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